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Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. by
  • Perreault, William D
  • Cannon, Joseph P., Ph. D
  • McCarthy, E. Jerome (Edmund Jerome)
Edition: 16th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2008
Online access:
Availability: Items available for loan: Hope university Library (1)Call number: 658.8,PER.
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, E. Jerome (Edmund Jerome)
Series: McGraw-Hill/Irwin series in marketing
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2002
Availability: Items available for loan: Hope university Library (2)Call number: 658.8,PER, ...
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, E. Jerome (Edmund Jerome)
Series: McGraw-Hill/Irwin series in marketing
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2005
Availability: Items available for loan: Hope university Library (4)Call number: 658.8,PER, ...
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, E. Jerome (Edmund Jerome)
Series: McGraw-Hill/Irwin series in marketing
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c1999
Availability: Items available for loan: Hope university Library (2)Call number: 658.8,PER, ...
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, E. Jerome (Edmund Jerome)
Series: McGraw-Hill/Irwin series in marketing
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c1996
Availability: Items available for loan: Hope university Library (2)Call number: 658.8,PER, ...
Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. by
  • McCarthy, E. Jerome (Edmund Jerome)
  • Perreault, William D
Series: The Irwin series in marketing
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : Irwin, c1993
Availability: Items available for loan: Hope university Library (1)Call number: 658.8,PER.
Essentials of Marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, E. Jerome (Edmund Jerome)
Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2003
Availability: Items available for loan: Hope university Library (1)Call number: 658.8,PER.
Basic marketing : E. Jerome McCarthy, William D. Perreault, Jr. by
  • McCarthy, E. Jerome (Edmund Jerome)
  • Perreault, William D
Series: The Irwin series in marketing
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : Irwin, c1990
Availability: Items available for loan: Hope university Library (1)Call number: 658.8,MCC.
Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. by
  • Perreault, William D
  • Cannon, Joseph P., Ph. D
  • McCarthy, E. Jerome (Edmund Jerome)
Edition: 16th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2008
Online access:
Availability: Items available for loan: Hope university Library (2)Call number: 658.8,PER, ...
Applications in basic marketing. Clippings from the popular business press/. William D. Perreault ; E. Jerome McCarthy. by
  • Perreault, William
  • McCarthy, E. Jerome (Edmund Jerome)
  • Perreault, William D
  • McCarthy, E. Jerome (Edmund Jerome). Basic marketing
  • McCarthy, E. Jerome (Edmund Jerome). Essentials of marketing
Edition: 2000-2001 ed.
Material type: Continuing resource Continuing resource; Format: print
Publication details: New York : Irwin, c2001-
Availability: Items available for loan: Hope university Library (5)Call number: 658.80, PER, ...
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