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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
  • Belch, George E. (George Edward), 1951-
  • Belch, Michael A
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2007
Availability: Items available for loan: Hope university Library (2)Call number: 659.1,BEL, ...
Advertising campaign strategy : a guide to marketing communication plans / Donald Parente. by
  • Parente, Donald
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson/South-Western, c2006
Online access:
Availability: Items available for loan: Hope university Library (1)Call number: 659.113,PAR.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
  • Belch, George E. (George Edward), 1951-
  • Belch, Michael A
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2009
Availability: Items available for loan: Hope university Library (1)Call number: 659.1, BEL.
Advertising strategy : Creative Donald Parente. by
  • Altstiel, Tom
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson/South-Western, c2006
Online access:
Availability: Items available for loan: Hope university Library (2)Call number: 659.113,ALT, ...
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
  • Belch, George E. (George Edward), 1951-
  • Belch, Michael A
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c1998
Availability: Items available for loan: Hope university Library (1)Call number: 659.1, BEL.
How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison. by
  • Aitchison, Jim
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : J. Wiley & Sons (Asia), 2002
Availability: Items available for loan: Hope university Library (1)Call number: 659.1095,AIT.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
  • Belch, George E. (George Edward), 1951-
  • Belch, Michael A
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Tata McGraw-Hill Irwin, c2007
Availability: Items available for loan: Hope university Library (19)Call number: 659.1, BEL, ...
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