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Contemporary advertising / William F. Arens. by
  • Arens, William F
Series: McGraw-Hill/Irwin series in marketing
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2006
Availability: Items available for loan: Hope university Library (13)Call number: 659.1,ARE, ...
Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany. by
  • Jewler, A. Jerome
  • Drewniany, Bonnie L
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Belmont, CA : Thomson/Wadsworth, c2005
Availability: Items available for loan: Hope university Library (4)Call number: 659.132,JEW, ...
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
  • Belch, George E. (George Edward), 1951-
  • Belch, Michael A
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2007
Availability: Items available for loan: Hope university Library (2)Call number: 659.1,BEL, ...
Contemporary advertising / William F. Arens. by
  • Arens, William F
Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2002
Availability: Items available for loan: Hope university Library (1)Call number: 659.1,ARE.
Advertising / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. by
  • O'Guinn, Thomas C
  • Allen, Chris T
  • Semenik, Richard J
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western College Pub., c1998
Availability: Items available for loan: Hope university Library (2)Call number: 659.1,OGU, ...
Contemporary advertising / William F. Arens. by
  • Arens, William F
Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2004
Availability: Items available for loan: Hope university Library (1)Call number: 659.1,ARE.
Advertising campaign strategy : a guide to marketing communication plans / Donald Parente. by
  • Parente, Donald
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson/South-Western, c2006
Online access:
Availability: Items available for loan: Hope university Library (1)Call number: 659.113,PAR.
Contemporary advertising / Courtland L. Bovée, William F. Arens. by
  • Bovée, Courtland L
  • Arens, William F
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : R.D. Irwin, 1982
Availability: Items available for loan: Hope university Library (1)Call number: 659.1,BOV.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by
  • Belch, George E. (George Edward), 1951-
  • Belch, Michael A
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2009
Availability: Items available for loan: Hope university Library (1)Call number: 659.1, BEL.
Marketing on the Internet : multimedia strategies for the World Wide Web / Jill H. Ellsworth, Matthew V. Ellsworth. by
  • Ellsworth, Jill H, 1949-
  • Ellsworth, Matthew V
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : J. Wiley, c1995
Availability: Items available for loan: Hope university Library (1)Call number: 658.84,ELL.
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