TY  - BOOK
AU  - Perreault,William D.
AU  - Cannon,Joseph P.
AU  - McCarthy,E.Jerome
TI  - Basic marketing: a marketing strategy planning approach 
SN  - 007352980X 
AV  - HF5415.13 .M369 2008
U1  - 658.8 22
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Management
N1  - "The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition."; Includes bibliographical references and indexes
UR  - http://www.loc.gov/catdir/toc/ecip0617/2006023229.html
ER  -