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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, c2007.Edition: 7th edDescription: xxvi, 820 p. : col. ill. ; 29 cmISBN: - 0073101265
- 659.1, BEL 22
- HF5823 .B387 2007
- 85.40
| Item type | Current library | Call number | Status | Date due | Barcode |
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Hope university Library | 659.1, BEL (Browse shelf(Opens below)) | Available | Gs5921-2010 | |
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Hope university Library Reference | 659.1,BEL (Browse shelf(Opens below)) | Available | GS17-2010 |
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| 658,MAD Introduction to business / | 659.132,JEW Creative strategy in advertising / | 659.1,ARE Contemporary advertising / | 659.1,BEL Advertising and promotion : | 659.2,NEW This is PR : | 659.2,NEW This is PR : | 659.2,WIL Public relations : |
Includes bibliographical references and indexes.
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