Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.

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TextPublication details: Boston : McGraw-Hill/Irwin, c2008.Edition: 16th edDescription: 790P col. ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.)ISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Hope university Library Reference	658.8,PER (Browse shelf(Opens below))	Available		GS203-2010

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Previous	658.8342,BLA Consumer behavior /	658.85,MAN Selling today :	658.8,KOT Principles of marketing /	658.8,PER Basic marketing :	658,BAT Management :	658,MAD Introduction to business /	659.132,JEW Creative strategy in advertising /	Next

"The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition."

Includes bibliographical references and indexes.

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