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Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill/Irwin, c2008.Edition: 16th edDescription: 790P col. ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 007352980X
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415.13 .M369 2008
Online resources:
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Item type Current library Call number Status Date due Barcode
Books Books Hope university Library Reference 658.8,PER (Browse shelf(Opens below)) Available GS203-2010

"The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition."

Includes bibliographical references and indexes.

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